What is a Brand Strategist and Why are they’re Important
Sun Tzu once said - "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
Strategy is a term that's often talked about but easily forgotten. Its not just a document, its not something that laminated and stuck on wall, a vision without a strategy will remain and illusion.
Want to know more about #brand strategy? Well buckle in. On this week's #FreshFriday we have Andy Starr the co-founder of Level C. Andy and his business partner set up Level C to accredit aspiring designers, marketeers and entrepreneurs on everything to do with Brand strategy..